Prema(Love) is the seed,thanmayathwamor overpowering experience of merging, is the tree and inexhaustible bliss is the fruit. For this consummation, faith is essential. Look at Arjuna! When the choice was placed before him to decide which he should receive, the army of redoubtable heroes belonging to the Yadava clan or Krishna alone who is unarmed and refusing to fight, he asked only for Krishna! He knew; he believed; and he was saved. The same choice all have to make even now, when the Lord has appeared in Hisswaruupa(form) here. What does it profit if one accumulates money, gold and grain? The bliss, derived from the worship of the name and form which arouses spiritual joy, is far more desirable than these. Want of faith is the source of weakness in all fields. (Divine Discourse, Oct 12, 1964.)